Best described as an energetic arena full of key learnings and shared insights from some of the best both inside and out of the real estate industry.
From ways to best utilise social media to managing mental health, AREC 2021 had it all covered.
Here are our Top Five takeaways …
Consistency is key | Have a vision for the future and believe in it.
When it comes to success and achieving longer term goals John McGrath opened AREC with ‘anything is possible’ prior to going to explain that proceeding to the next level in life requires us all to be a different person than who we were yesterday. When it comes to vision and what we expect from the future, he put it simply and asked the audience ‘are you drama driven or future focused? Josh Phegan later added context to this as he explained ‘playing long-term games with long-term people’ is key to achieving success.
When it comes to consistency and the role it plays in success, Kate Smith of Harcourts Smith had some valuable content around her belief in ‘own the morning, own the day.’ All in while juggling two small children, Kate makes a point of being up between 3am and 6am every morning, post a routine which involves running on a treadmill and cold shower before arriving in the office every day at 7.30am where she conducts a daily 8am pod meeting.
John McGrath describes Brisbane Real Estate Agent, Alex Jordan as the Agent of the future. Alex shared the story of how he turned his career around, including a health diagnosis that meant changing his lifestyle. With acknowledgment of his team and support network, Alex spoke about his belief in brand and profile building through regular content and communications, but also his belief and operating system around the value exchange, asking himself prior to every opportunity to connect ‘how can I add value to this person’s life?
Lisa Novak of Novak Properties also discussed in detail her focus on social media as a profiling and selling strategy, explaining ‘raw content is key’ in communicating to her audience authentically. While 95% of Lisa’s appraisals now come from social media alone, Lisa referenced the importance of communicating and operating in your own way. Lisa also went on to say how her strategy, which was initially mocked by an industry player, is what has allowed her to be successful.
Believe in yourself – Shut out the noise, keep your eyes on the prize don’t get caught up in the cheer or the hate.
Gary Vee, CEO of Vayner Media and Vayner Sports, suggests we stop judging ourselves, ‘no one else really cares what we are doing because they are so caught up in their own lives and what they’re doing.’ When it comes to other people, he actually likes it when people talk trash on him because it means he’s in their heads and while he’s in their heads, they’re not focusing on the client. He also works to tune out the ‘cheer’ and the ‘chatter’ as he explained the importance of working to stay non reactionary to the market and focused.
When it comes to rejection and our fears around it, Gary believes ‘getting comfortable with being uncomfortable is like oxygen.’ He went on to further explain ‘it’s about getting to a place where your self esteem is not wrapped up in a no.’
Gary also went on to say he believes ‘there is no luck in life, only how we process data and perceive life.’
Surround yourself with good people and be a good person.
Simon Caulfield of Place, Kangaroo Point referenced the importance of the immediate people we surround ourselves as he explained his ‘top five’ and the importance they play in his day to day life and success
Cathy Baker of Belle Property Central Coast NSW, spoke about her consistent involvement in the community and assuming ownership for the next generation and the future of the industry. Cathy also operates a ‘client for life’ program which means she supports her clients throughout their lives on the property journey, playing the role of advisor and friend over a lifetime as she acknowledged the value of long-term partnerships.
Cathy also acknowledged her team and those behind the scenes who play an integral role in her brands success, a valued team who stood and cheered as she left the stage.
Josh Phegan also had a great adage on service exchange, explaining ‘the rent we pay to be on earth, is in servicing those around us.’
Practice selfcare and mental health.
Anthia Koullouros, NSW based Naturopath cited a great quote by Elizabeth Gilbert ‘the person in the room who is the most relaxed is the one who holds all the power’ as she spoke about the value in emotional, physical and mental health. While Anthia spoke about the importance of the food we consume and the role nutrition plays in our lives, she refers to our health as a bank and ways we can work to keep it in credit. ‘Our bodies love routine sleep’ Anthia said, as she went on to recommend we work to climb into bed at roughly the same time every evening.
Anthia also spoke about nature and the importance of spending time amongst it, coupled with meditation.
On a final note, AREC is a refreshing reminder of the community within the real estate industry. It’s competitive, highly strung, emotional and exciting. It can be hard work, and yet equally rewarding. It’s also a community full of passionate people who genuinely love people and wake up every day wanting to be better humans than they were yesterday.
Key recommended readings : The Obstacle Is The Way, Ryan Holiday.